Attracting more fans. Admit it, that’s what music marketing is all about — getting more people to come to your shows and buy your CDs. And hopefully, getting a lot more people to do those things.

Why else do you work so hard to travel and play as many places as you can? For what other reason do you meticulously write and record songs? I don’t believe the reason is so you can practice and keep up your chops in obscurity. It’s not because you want to impress influential managers or A&R people. You work hard because you know you have something of value to offer … and you want to reach as many people as possible with your music.

Marketing is the thing that helps you reach that goal. But marketing is also a subject that confuses a lot of musicians. Songwriters and band members the world over know they need to promote themselves. But many don’t know where to start, much less know how to continue effectively.

Does this describe you? Do you ever feel like you’re spinning your wheels, not sure exactly what you should be doing next to market yourself? Read the rest of this entry »